​​Mailing Lists & Presorting

Your mailing list is a very important aspect of your direct mail campaign. It’s impossible to design something that is appealing if you don’t know who it is being mailed to. If your material is sent to the wrong persons then you are at risk of losing out on prospective customers and wasting your money. When you rely on Mailing Services Boston we can help create your targeted mailing list and assist with presorting. Both are sure to help you save time, money, and energy. We have helped many of our customers improve their lists to maximize their direct mail campaigns. With the help of our experts, we can help you determine who your audience is, choose an effective mailing strategy, and generate the ideal list for your business.
 
Your Target Audience
The very first thing that we need to do when we meet with you is to decide exactly who your target audience is. We have to know who you are mailing your marketing materials to before determining the best strategy for mailing them out. Determining who your audience is, is by far one of the most important things to do when choosing the direct mail approach. This will have the biggest influence on every decision that you make for your campaign. By asking the right questions, we are able to effectively determine who your audience is. When you know who your audience is, we can then begin to sort your mailing list.
 
Presorting Your Mail
A great and effective way to cut costs is by presorting your mail according to zip codes. This method is also considered postal optimization. Equipment inefficiencies are eliminated through presorting. Bad mail center equipment can often produce inaccurate costs, especially when sending out bulk mailings. When grouped according by zip code, this process makes it easy to track the mail and offers a more accurate delivery time. Most importantly, presorting affords you discounts that traditional mailings do not.
 
Segmenting Your Mailing List
Segmenting your mailing list is the best way to handle your direct mail campaign. These are specific criteria’s used to narrow down the list that you will eventually use. Here are some ways we segment your mailing list.

• Geographic Segmentation – This is location specific and is used when trying to advertise to people in a very specific region or area
• Firmographic Segmentation – We use this for our business-to-business marketing initiatives. This might include the number of employees, industry, locations, and revenue.
• Demographic Segmentation – We use this method when we are targeting an audience of a specific demographic, such as gender, age, or income.
• Psychographic Segmentation – This method is used to identify an audience with personal hobbies, personality traits, and values.
• Sales Stage Segmentation – This is used when you have potential customers that usually buy in a certain stage, it include one-time buyers, frequent shoppers, or past customers.

 
Don’t worry if you don’t know which segment would apply to your direct mail campaign. That is what we are here for, to identify which segment will help maximize your direct mail efforts. We are also offering product fulfillment service.