​Direct Mail

Direct mail marketing is a way to advertise your product and services directly to those customers who will most likely be able to benefit from them. This is done through various methods, which include email messaging, print, mailings, emails, and more. No one does this better than Mailing Services Boston. Effective direct mail marketing involves everything from creating mailing lists and actually formatting the messages. Every type of business can benefit from direct mail marketing; grocery stores, auto dealerships, restaurants, and retail businesses. Even charitable organizations, politicians, and non-profit organizations are able to benefit from direct mail campaigns. Just about any business that has a product or service to offer can benefit from the use of a direct mail campaign.
 
Sending Direct Mail
At Mailing Services Boston, we use a variety of methods to deliver direct mail, shared, and standalone. Through our shard mail service we pair advertisers with other advertisers. This allows each advertiser to pay a portion of the postage. This makes mailing more affordable for both parties. If you have ever seen Valpak in your mailbox then you have seen what shared mail looks like. We offer several sizes for your ads. You can also choose the length of page. With our standalone mail service only your business is advertised. This often requires you to purchase a targeted mailing list. This is how we send out direct mail postcards and other printed forms of advertising to your perspective customers. Our designers provide an unlimited amount of options for your standalone direct mail campaigns.
 
Types of Direct Mail Offered
When it comes to direct mail there isn’t a one size fits all. It involves various forms of advertising that will impact each business differently. This is why we might start with one type of direct mail service and switch to another type. In some cases, one type might work better than another type. We will then switch our focus and concentrate on a specific type of direct mail service.

• Direct Mail Postcards – This is a low cost option and is often the most recognized type of direct mail marketing. You will have the option of selecting from different sizes. We recommend this form of direct marketing for promotions, prospecting, appointment reminders, and thank you cards.

 

• Self-Mailers – This can be in the form of a brochure or some other print advertising that does not come in an envelope. Since they do not require an envelope, this makes them more cost-effective. They are designed on a single sheet of paper that is then folded and mailed out. We typically use self-mailers to describe a product or service or offer coupons.

 

• Direct Mail Letters come in an envelope to protect the message inside. This type of direct mail cost a little more than the others because there are more pieces being sent out. We usually send this type of direct mail out in the form of a letter, order form, brochure, and if it confidential mail.